The consumer social media revolution really started way back when Facebook took over the landscape and dominated for a good period till Tik Tok came into the picture, fueled by the rise in popularity of Social Influencer marketing. With the advent of technology, the social media channels are now evolving faster than ever with new formats and ways of targeting, engaging and even converting your audiences.

But what are some of the less talked about myths, realities and truths about social media marketing that you should know before you jump onto the bandwagon of the next trending social media platform? Importantly, how should you make your current social media content and tactics work better for you in terms of ROI?

Panel Outline:

- The Truth about Social and it’s Role in Brand, Connection and Conversion

- The Myths and Reality of Social Influencer Marketing 

- Maximize Your ROI on Different Channels: Tik Tok or Not?